Manager/Director of Product Marketing - Secured Funding (Kingston)

ION Group in Kingston, NY

  • Industry: Executive Management - Marketing/Public Relations
  • Type: Full Time
  • $182,376.67 - 182,376.67
position filled

Manager/Director of Product Marketing - Secured Funding

To accelerate IONs market expansion, we are seeking a Product Marketing Manager/Director with experience in Software Automation Solutions in the Secured Funding space. This is a unique opportunity for an ambitious, energetic and disciplined professional with a successful track record working with the most sophisticated technology in the industry.

Reporting to the CMO, your primary responsibility is to successfully devise and lead the marketing strategy and plans to drive the revenue and customer acquisition business objectives for the Secured Funding business line. You will be responsible for developing core messaging and devising comprehensive marketing strategies to increase awareness and market share for IONs Secured Funding portfolio, including new market opportunities, globally.

RESPONSIBILITIES

  • Develop customer acquisition and expansion strategy for IONs solutions in the Fixed Income space.
  • Manage critical interaction with product management and sales.
  • Contribute/lead the development of thought leadership and product content mapped to the appropriate personas through the buyerss journey.
  • Keep track of the competitors offer and positioning in the market.
  • Incorporate competitive/market intelligence to identify and prioritize new business opportunities.
  • Contribute to the customer experience strategy across digital touchpoints, products and platforms together with the Marketing execution team.
  • Develop core messaging and be part of the team creating high-impact marketing content for client engagement.
  • Produce marketing deliverables sales tools, proposal review, demos, as needed - to improve the effectiveness of the global sales team and ecosystem partner
  • Collaborate in analyst relations and public relations initiatives to improve awareness and market positioning.

REQUIRED CAPABILITES

  • Over 5 years of experience in the Secured Funding market space. Knowledge of ION's Secured Funding suite of solutions preferred.
  • 10+ years of well-rounded cloud or software industry marketing experience in positions of increasing responsibility; preferably with enterprise software solutions experience.
  • You must be both analytical and creative and possess extensive knowledge in a variety of disciplines in marketing, as well as other areas of the organization to fully engage the business in the brands success.
  • Experience developing high level marketing and brand strategy in line with the strategic vision of a SaaS and/or software firm for international markets.
  • Outstanding writing skills, with the ability to simplify complex concepts.
  • Demonstrated ability to work across multiple departments and stakeholders
  • Persistence to execute in a high growth, frequently changing environment.
  • Outstanding communication and interpersonal skills
  • Flexibilityability to cope with ambiguity and initiate structure where needed.
  • Deep understanding of changing market dynamics.
  • Thorough knowledge of marketing principles, brand, product and service management, sales, business development and customer experience; along with a demonstrated track record of success and performance.
  • Bachelors degree required.
ABOUT ION

ION is a market leading FinTech company providing pioneering software and consultancy services to customers around the globe. We serve large financial institutions, niche trading firms, central banks, and multinational corporations. Our mission is automation through innovation. We simplify complex processes, streamline, and digitize businesses, building a competitive advantage for our customers. Our products help the world's leading organizations do more, in a better and simpler way than ever before.

ION software underpins the global fixed income, FX, and derivatives markets, and we are a leading market provider of treasury and commodity software. With a dynamic team of 5,000+ employees, 50+ global offices, and over 2,450+ clients worldwide, ION provides an unparalleled experience for those who share our passion for growth and technology evolution.


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