Senior Ad Operations Manager (White Plains)

Employment Type

: Full-Time


: Miscellaneous

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Insticator improves engagement and increases ad revenue for publishers by providing interactive content while simultaneously increasing site views and driving purchase intent for brands. Over 350 million consumers are reached monthly across Insticators vast network of elite publishing partners, including: Warner Bros.,, Tribune Media, Rodale, Evolve Media, Crave Media, The Atlantic, Toronto Sun, and more. Insticator empowers more than 6,000 content creators monthly, monetizing content opportunities for publishers and brands. We are a Inc 5,000 company and a Red Herring Global 100 recipient. The Insticator Values We recruit, promote, and reward based off of our four core values: Sleeves Up - At Insticator we provide the autonomy and creativity needed to own your role, iterate where needed and drive impact on a massive scale. 100% Viewability - Insticator is passionate about open feedback at all levels of the company. This allows us to fail fast, create in real time and build an open company culture. Be Defiantly Great - We are defiant, thats in our lifeblood, we accomplish what other people think are impossible. Challenging the status quo is our lifeblood. Unconditional Empathy - Our customers are real people with real business needs, and we are here to listen and tackle accordingly. If we care and respect each other, there is no challenge we cant overcome. Job Overview The Senior Ad Operations Manager is responsible for the monetization and technical launch of all new sites. They will also serve as the primary point of contact for Sales and Account Management for troubleshooting. Additionally, they will work closely with all programmatic partners to scale the partnership, as well as to resolve any tactical requests. Challenges and Opportunities for the position One the one hand, the Senior Ad Ops Manager will work closely with Account Management and Sales to ensure smooth launch of new sites, and quick resolution of technical issues. On the other hand, this person will maintain and grow relationships with existing programmatic partners, as well as vetting new ones. Responsibilities and Duties Previous experience in AdTech is a must Manage advertiser budget and bid setup Launch new and manage changes for all types of ad campaigns Conduct quality assurance and continuous optimization of campaign performance and scale First level troubleshooting and assisting Account Management with reporting requests Perform end to end tracking test and work with Support Engineers to resolve issues Communicate your ideas for improvement for our ad serving platform Maintain and update workflow checklists to ensure optimal configuration and setup Oversee day-to-day operations of programmatic sales business Support sales teams in setup, execution and troubleshooting of programmatic campaigns Design and implement processes, systems and best practices for ad operations, inventory & yield, sales, and account management Responsible for integrations between programmatic platforms/sales and ad serving systems Stay up to date on the evolving programmatic marketplace and make recommendations to increase yield and streamline process Manage, mentor and train programmatic ad operations team on best practices and latest innovations Qualifications Professional competencies 5+ years Ad Ops experience, specifically with DFP 3+ years experience with programmatic Header Bidding, particularly setting up PMPs DMP experience and selling data experience is a plus Experience working with DSPs, SSPs and other publisher-side programmatic platforms Ability to debug bid responses on page and inspect element to isolate integration issues Well versed in ad server and SSP reporting to troubleshoot performance issues Experience in on boarding new demand partners, including approvals, trafficking, ads.txt and reporting

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