Attribution Analyst

Hulu in Santa Monica, CA

  • Type: Full Time
position filled

Attribution Analyst

Advertising Sales & Operations Santa Monica, California

Description

Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.

SUMMARY

Hulu's Advertising Sales Research Team is looking for someone to help create the future of television and innovate in the advertising and measurement space. The Ad Sales Research Analyst will lead projects and analyses to demonstrate the effectiveness of Hulu as an advertising platform that drives measurable results for our clients. The successful candidate will work directly with the sales team, Hulu's AdvancedTV team, and our data partners and vendors to find and build solutions to measure downstream behavior of the Hulu audience. If you're the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to tackle new challenges, Hulu may be the place for you!

WHAT YOU'LL DO

  • Assist in managing of custom research studies across a variety of vendors and data providers, design research that directly attributes consumer purchase behavior to exposure to ads on Hulu
  • Track and monitor attribution & ROI projects across study life stage - from feasibility and set-up to creation of research deliverables and insights
  • Assess Hulu relative to other media properties and develop actionable insights to help improve Hulu's positioning
  • Develop case studies from ongoing and completed analyses
  • Consult with sales and advertiser clients to provide them the context to help optimize Hulu media plans and buys
  • Position Hulu as a leader in innovative research by assisting in mining all sources and crafting Hulu Insights to be shared in the press and the marketplace

WHAT TO BRING

  • 2+ years of media experience at a fast-paced web publisher, research vendor, or data provider
  • Experience with quantitative research methodologies, survey design and analysis, or attribution ROI is a plus
  • Knowledge of the media landscape and preferably the digital media landscape
  • Proven ability to analyze and interpret qualitative and quantitative research with client needs in mind, write clearly, and translate data into insights
  • Experience successfully communicating at all levels both verbally and in writing
  • Proven ability to establish and manage relationships with team
  • Proven team player with the ability to take on different assignments/projects in a timely manner
  • Highly proficient in Microsoft Excel, PowerPoint, and Word
  • Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
  • Ability to work independently and problem solve as well as effectively collaborate with various teams
  • Bachelor of Arts/Sciences in Social Sciences, Communications, Mathematics or another related field



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