Data, Analytics & Insight New York, New York
[m]Platform US services team is comprised of digital experts in media buying, data and technology platforms, and advanced analytics. We use internal and external platforms, and hundreds of data sources to help advertisers communicate with their customers across all media. GroupMs internal integrated marketing technology suite, [m]Platform, empowers clients to leverage the industrys most robust collection of consumer and media intelligence for smarter planning, activation, and media measurement.
We are looking for individuals passionate about driving innovations in data driven media and marketing. You will be part of a highly focused group of consultants that are working with agency leaders and leading marketers to drive the transformation of traditional media planning to people based cross channel media planning and execution.
As a platform strategy subject matter expert, you will drive our offerings in the areas of platform consulting. deployment and adoption of audience based media planning, personalization and measurement platforms .
[m]Platform is GroupMs suite of proprietary technology and data that enables truly individualized media planning and activation. Backed by the resources and client roster of the worlds largest media agency group, [m]Platform has the product, organization and scale to transform the way the largest advertisers approach media: from the traditional broadcast model that still dominates our world to an addressable, audience-first model that elevates the power and role of media in marketing.
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GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the greater work we can create together.
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