Email Marketing Manager, POPSUGAR

Group Nine in San Francisco, CA

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled
POPSUGAR is looking for a creative, passionate, analytical, and driven individual to join the marketing team as an Email Marketing Manager. This person will be responsible for growing user engagement and driving revenue for key email verticals in the POPSUGAR brand. Our ideal candidate has excellent email experience, a consumer marketing background, copywriting skills, and analytical acumen and is passionate about women's content and lifestyle interests. If you're fascinated by the idea that there's both an art and a science to communicating with a loyal audience of readers day after day, and you're eager to work for an innovative team within a thriving, growing online media company, we want to hear from you! Responsibilities
  • Own overall strategy and day-to-day execution of email for 2 to 3 of POPSUGAR Media’s email properties. 
  • Develop email marketing strategies to support subscriber acquisition and list growth. 
  • Manage development of new strategies and approaches for increased user engagement, retention, and revenue.
  • Measure and analyze performance metrics and data on a daily, weekly, and monthly basis to proactively and continuously refine strategies that drive results.
  • Drive user acquisition for POPSUGAR through creative promotions in collaboration with the performance marketing and consumer marketing teams.
  • Required Qualifications
  • 4-5 years' experience in digital consumer marketing, email marketing, editorial, media publishing, or communications. Email marketing and social media experience required.
  • Excellent copywriting skills, with an editorial or campaign portfolio to prove it
  • Solid analytical skills and facility with Excel, Omniture/Google Analytics
  • Comfortable analyzing data, presenting data to stakeholders, and actioning against data analysis
  • Fluency with email performance metrics and the concepts of A/B testing and subject-line testing
  • Working knowledge of HTML, Photoshop, and Dreamweaver highly preferred
  • Please submit a resume and cover letter telling us why you think you'd be the perfect fit for POPSUGAR. No phone calls, please.
  • The perks

    We have amazing people. We can promise you’ll work alongside some of the smartest and most interesting people in the industry. Our people work hard but we always have fun doing it. From pride to wellness to diversity, employees lead clubs that matter. We also know how to host a top-notch happy hour. Bottom line: we care about each other and we take our values seriously.

    We value development. We are a high-performance organization that challenges itself to continuously grow. We invest in employee development. You’ll need to be great to get hired here and we promise you’ll get even better once you’re here.

    We care about you. We offer company-paid parental leave for everyone #inclusion. We also offer health, dental and vision insurance, along with a selection of voluntary benefits. Knowing that time out of the office is as important as time spent in the office, our vacation, sick, and federal holiday allowances ensure you have time to take care of yourself.

    We invest in your future. We offer competitive compensation and a matching 401(k) plan.

    We value diversity and inclusivity. Group Nine Media is an Equal Opportunity Employer and is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state or local law. Group Nine Media is also a participant in e-verify.

    We serve snacks, cold brew, coffee, and tea. Who needs anything else?

    About POPSUGAR

    POPSUGAR Inc. is the leading digital lifestyle brand for women globally. The company reaches young women through its digital media brand, POPSUGAR; its quarterly subscription box, POPSUGAR Must Have; its makeup line, Beauty by POPSUGAR; and the POPSUGAR Collection at Kohl's. POPSUGAR delivers positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 Millennial women in the United States and leads all women’s lifestyle publishers in user engagement. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker.

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