Brand Marketing Director (Casco)

Getting Hired in Casco, ME

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $84,045.00 - 156,660.00
position filled

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Job Description

This is an important and exciting moment for The New York Times. Our journalism has never been stronger, more relevant or more in demand. Our products lead the industry, and are used by millions of passionate and engaged readers every month. And our strategy of providing journalism worth paying for has helped us rapidly grow our subscription business.


In 2017, the Times launched The Truth Is Hard, its first brand campaign in a decade. Over the last three years, the team has evolved the truth campaign to spotlight signature journalism and connect readers emotionally to the mission of The Times. The work has also been critically acclaimed: this years Truth Is Worth It campaign won top honors including two Cannes Grand Prix Lions, two black pencils at the D&AD Awards, and the CMO Pencil at The One Show.


The Brand Marketing Director will shape future brand campaigns for The Times. This includes marketing the brand overall through the award-winning Truth campaign as well as developing new campaigns to drive awareness and consideration of new brand properties like The Daily podcast and The Weekly television show on FX and Hulu.


Key Responsibilities:

  • Lead overall development of integrated brand marketing plans in conjunction with creatives, media strategy, the newsroom and other cross-functional partners

  • Create insight-driven creative briefs that inspire emotionally resonant creative work

  • Lead strategic conversations around brand and business strategy, creative concepts and marketing strategy and execution

  • Lead the day-to-day of brand campaign development, ensuring a link between the brand strategy, the creative idea and the final executions. Actively guide the development of the campaign creative execution and ensure that all campaign elements maximally contribute to achieving KPIs.

  • Participate as an influencer in other creative projects that require strategic framing (value proposition, guiding principles, messaging hierarchy, audience insights) to ensure continuity from strategy to execution.

  • Partner with Audience and Data Insights to turn consumer research into actionable insights, develop plans for how we will measure our marketing and analyse results for campaign optimization

  • Build relationships with the newsroom that facilitate collaboration on marketing campaigns

  • Lead complex cross-functional teams to ensure alignment, clear communication, seamless integration and timely execution of campaign deliverables

  • Set bold, insights-driven, measurable goals -- and achieve them


Requirements:

  • A four-year college degree plus 8 or more years in consumer marketing with world-class brands that tell inspiring and engaging stories in a multi-channel environment. Digital Marketing experience required, brand or agency side

  • A deep understanding of, and extensive experience in brand communications

  • Experience stewarding the development of emotionally resonant creative work and media plans in partnership with agencies, internal creatives, cross-functional teammates and outside partners

  • Solid skills in core areas of business and brand strategy, insights and research, media and communications planning

  • Experience marketing entertainment properties such as podcasts or tv shows a plus

  • The ability to excel at both a strategic and executional level

  • Expert presentation skills, both written and verbal

  • Well-organized, proven self-starter; able to initiate, prioritize and drive projects from inception, development to execution and measurement

  • Ability to develop productive relationships with partners outside of brand marketing

  • Ability to react quickly to new information, opinion and direction


Benefits and Perks:

  • Support our original, independent and reported journalism.
  • We provide great health, dental, vision and life insurance for employees and their families
  • We support responsible retirement planning with a generous 401(k) company match.
  • We offer a great parental leave.
  • We are committed to career development and ongoing learning supported by a formal mentoring program as well as $8,000 annually for tuition reimbursement.
  • We have frequent panel discussions and talks by newsmakers and industry leaders.
  • Join a community committed to the richness of diversity, experiences and talents in the world we cover, supported by a variety of employee resource groups.

#LI-AM1



The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.


The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

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