Communications & Media Director

Esanda Recruitment in New York, NY

  • Type: Full Time
position filled
Our client is a is a sports digital media giant in North America delivering fans highly personalized live scores, news, stats, and betting information. They have recently launched a mobile Sports betting app integrated with their media app to offer an immersive betting experience. They are growing their betting offering rapidly and are seeking results orientated Communications and Media Relations Director to secure positive top-tier earned media coverage to support this growth and business development. Reporting to the VP of Marketing & Content, you will lead the development and execution of a robust US-focused media relations strategy, have a proven track record of driving coverage, and possess a strong list of existing media contacts of strategic value. You will need a strong understanding of what makes a powerful narrative, be highly motivated in developing and nurturing key contacts within the media industry and have a hunger to tell the story for my client. Responsibilities: Develop and tactically execute a robust media relations plan that reinforces my client’s position as a leader in digital sports media and sports betting. Proactively identify opportunities to leverage their initiatives, business results, and thought leadership to regularly secure positive top-tier US-focused earned media coverage, amplifying the brand, product offering, and leadership team. Lead US-focused media relations plans tied to major company announcements, partnerships, content initiatives, and general business development activities. Proactively identify story opportunities to pitch strategically to media outlets that tie-back to their core narrative and build on their position as a leader in digital sports media and gaming. Identify, forge, and develop 1-1 relationships with media of key strategic importance, creating a two-way dialogue to facilitate outbound and inbound earned media opportunities. Serve as the primary company contact for inbound media inquiries from US-based outlets. Support media logistics around high-profile speaking opportunities and events Requirements: 8+ years of experience in the communications industry, with a passion and specialty for media relations. An existing contacts book of tier-one reporters and media outlets of strategic value. A proven track record of being able to consistently secure positive media coverage for a client or organization within a highly competitive and noisy industry. A results-focused approach and an unrelenting drive to secure and measure media coverage that positively moves the needle. A self-starter with the ability to think strategically, as well as execute at a tactical level. Strong interest and knowledge of the sports media/sports betting/esports space extremely beneficial. Experience with media monitoring software (e.g. Meltwater) beneficial. Degree in communications or marketing, or equivalent experience, preferred. In return my client offers a competitive salary with Employee Share Purchase Plan and comprehensive benefits package. They have created a dynamic and fast-paced work environment in midtown NYC. This is a great time to join this exciting team as they grow and increase their success.

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