We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company to expand our company's digital footprint, awareness, subscribers, and leads. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Content Development and Conversion Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers. Social Media Ownership Build and manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant. Create shareable content appropriate for specific networks to spread both our brand and our content. Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences. Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.). Drive consistent, relevant traffic and leads from our social network presence. Explore new ways to engage and identify new social networks to reach our target buyers. Track, measure, and analyze all initiatives to report on social media ROI. Email Campaign Management Grow our email list organically, not through bought or rented lists. Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.
BA/BS degree or equivalent work experience. Excellent communicator and creative thinker, with an ability to use data to inform all decisions. Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers. Bonus skills: HTML/CSS, Adobe Creative Suite.
Specific Skills and/or Business Competencies:
Exhibit a strong sense of urgency for executing strategic plans and achieving product revenue goals Team player able to interact with staff, colleagues, cross-functional teams/departments including engineering, production, sales and finance. Excellent verbal, written and interpersonal skills Detailed and organized Ability to ask the right questions at the right time and intently listen to our customers' needs. Up to 25% travel required, predominately domestic Fluent in Microsoft Office Applications, Adobe Creative Suite, Marketing Automation platforms and Constant Contact preferred.
Decision Making Business Acumen Teamwork Initiative and problem solving Customer Focus Building Partnerships Planning and Organizing Driving for Results Creating an inclusive environment