Product Development Specialist

Employment Type

: Full-Time

Industry

: Miscellaneous



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Our products are designed to provide the most effective, easy-to-use display and merchandising solutions for businesses at any stage in their life cycle. It’s our mission to help each customer connect with the world and build their brand with products that are personalized to their needs. The Product Development Specialist position is responsible for significant contributions to new digital product introductions while defining, developing and executing product line strategy for assigned products/services. The ideal candidate will become a subject matter expert of assigned product lines, developing new product ideas based on thorough market analysis, customer feedback and an entrepreneurial & innovative spirit. The role is responsible for leading development and meeting revenue and gross margin objectives throughout the product lifecycle, from concept ideation through SKU rationalization. This position reports to the Product Manager. PRIMARY DUTIES AND RESPONSIBILITIES Develop new product roadmap and new product development plans, including digital products Meet outlined goals in the following key metrics: Revenue in designated product line(s) Gross margin both at SKU and line levels (shared responsibility with sourcing team) * Create annual sales forecast for new product introductions Determine product pricing & positioning strategies by utilizing market research data and reviewing price against gross margin targets Guide the product lifecycle from concept and introduction to decline and termination Perform post launch evaluations and strategic action plans Has a thorough understanding of industry trends and market needs/opportunities through extensive market research, including: online competitive analysis, off-site trendspotting, web research, customer feedback, competitive analysis, trade show attendance, etc. Use market, product and customer knowledge to identify new product/service opportunities and changes/enhancements to current product line Align product offerings with target markets Identify and assess opportunities for innovation or entrance into new markets Collaborate with Marketing to develop product strategy across various marketing channels Define and communicate new product features to cross-functional teams, including documentation & support materials for product additions and changes Analyze product samples in collaboration with cross-functional teams Work collaboratively with Product Manager and other cross-functional teams (Sourcing, Manufacturing, Marketing/Branding, Advertising, Sales) to outline target product release dates Work closely with internal manufacturing and Sourcing teams to take products from concept to production Perform SKU rationalization, and recommends purging obsolete or unnecessary products from the product lines Complete and submits key performance reports to Product Manager as needed Willingness to travel up to 10% - 15% (domestic & international) Performs other duties as assigned SKILLS Excellent organization, communication, and time-management skills on multiple concurrent projects An ability to innovate and implement innovative ideas. Entrepreneurial Resourceful self-starter with excellent conversational and presentation skills, analysis and written communication Strong intellect with the ability to combine analytical reasoning and judgment with creative thinking & ideation Ability to work collaboratively in a project team Accountable for preparation of an unbiased view of the competitive landscape based on an in-depth understanding and analysis of competitive information Monitors for changes in competitive and market dynamics EDUCATION AND EXPERIENCE Bachelor's Degree in Marketing or a business related field 2+ years in a product, brand or marketing related role Experience in the product development lifecycle; digital products a plus

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