National Accounts Manager - Kroger East (Portsmouth)

Diageo in Portsmouth, OH

  • Industry: Advertising/Marketing/Public Relations - Account Executive/Manager
  • Type: Full Time
position filled

Job Description :

National Accounts Manager - Kroger

Company Location: Cincinnati, Ohio

Job description

Background: Diageo is the world`s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits & beer. These brands include Johnnie Walker, Crown Royal, J&B, Bulleit, Seagrams and Buchanan`s whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Purpose of Role: This role is responsible for the development and implementation of annual spirits customer plans for Krogers divisions nationally. The NAM maximizes performance through collaborative planning and execution of priority sales drivers including promotion, distribution & visibility.

Role Key Deliverables

Account Management:Responsible for many account activities to include the following:

  • Point of contact for Diageos spirits portfolio for the assigned Kroger Division key decision makers and principle point of contact for the local Diageo divisions and distributors.
  • Collaborate with local business units and distributors to secure Feature & Display activity commitments within each division to deliver account share & visibility goals.
  • Ownership of divisional & store level execution of Feature, Display and Promotional activity. Responsible for tracking compliance and working with local distributors on gap closure.
  • Driving fair share of Diageo spirits distribution, working with the Category Development & Shopper Marketing Teams to build fact-based rationale and assist with sell-in & execution. This also includes delivering best-in-class innovation sell-in and acceptance.
  • Working with the Sales Analytics Manager, Category Development & Shopper Marketing Teams on Measure & Evaluation (M&E) of promotional initiatives to ensure level of investment is consistent with level of results. Develop clearly defined targets to be achieved.
  • Lead Monthly latest estimates and planning calls and develop solutions to mitigate any risk to the plan.
  • Strategic Planning:Design and develop customized annual plans that utilize priority sales drivers to deliver Diageo financial and volume targets. The spirits annual plan will include brand level sales and marketing activity with extensive coordination with the local business units and key distributors.
  • Financial Management:Manage A&P/Trade spends, ensuring budgets are strategically aligned with brand and customer strategies while delivering ROI targets. He/she will also lead communication with local business units to ensure alignment between Kroger A&P/Trade spends and existing local spends. He/she will review planned & committed A&P/Trade spends quarterly with the Team Lead and Finance Manager.
  • Qualifications And Experience Required

  • BA, plus seven+ years relevant experience with minimum of 5 years sales/customer management experience with a major CPG company and/or 3 tier Distribution experience.
  • Advanced communication, negotiating & fact-based selling skills are critical to this role.
  • Position will require some travel for account calls and to ensure local market/distributor collaboration.
  • Position will require strong data analysis and management skills in order to monitor and report account spirits trends and activities across divisions.
  • Expected to be extremely self-motivated and goal-oriented.
  • Role located in Cincinnati, OH
  • Function

    Sales

    Type of Job

    Employee

    Reporting Location

    Cincinnati, Ohio

    Town/City

    Cincinnati

    North America State/Province

    Ohio

    EEOC Statement (Only for US Users. For other markets, please leave blank)

    Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

    Seniority Level

    Not Applicable

    Industry

  • Consumer Goods
  • Food & Beverages
  • Wine and Spirits
  • Employment Type

    Full-time

    Job Functions

    Worker Type :

    Regular

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