Integrated Marketing Analyst (Brookline)

Dell in Brookline, MA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $77,520.00 - 128,560.00
position filled

Integrated Marketing Analyst

Competitive salary

Remote US

RSA, a Dell Technologies business, helps more than 30,000 customers around the world take command of their security posture by partnering to build and implement business-driven security strategies. With RSA's award-winning risk and cybersecurity solutions, organizations can effectively detect and respond to advanced attacks; manage user identities and access; and reduce business risk, fraud and cybercrime.

Are you a self-starter with campaign execution experience and a desire to develop your campaign strategy expertise? Looking for your next career move where you will have the opportunity to work with senior campaign professionals to support executional campaign needs while you gain wide-spread exposure and 1:1 coaching to develop your strategy skills? If you want to work with an organization to deliver real value while gaining valuable career development, then this role is for you!

RSA is looking fora hands-on Integrated Marketing Advisor to support our global campaign leaders. In this exciting role the successful candidate will work in collaboration across the global campaign team to assist campaign leaders in executing across digital marketing channels and lead the team on implementing trigger and nurture emails as well as web personalization. This role requires an individual who is able to self-manage, execute consistently and has an eye for detail and deadlines.

Responsibilities

  • Campaign Execution Support This role will leverage Workfront, a request ticketing system, to submit detailed needs for ad creative, ad copy, and CRM/marketing automation campaign setup.
  • Support digital media and paid search execution needs which may include submitting Workfront requests, collaborating with campaign leaders for ad messaging, analyzing results to co-develop insights, and other responsibilities as needed
  • Program Management
  • Ensure web personalization content is up-to-date on a quarterly basis and submit Workfront requests for updates as new content becomes available. Listen to campaign leader update calls to determine if new content should be included in web personalization program
  • Understand trigger and nurture campaign rules and communicate/ train the campaign team on the business rules and continue to highlight/review those rules as needed
  • Work with Marketing Operations to update trigger email and nurture email campaigns based on campaign manager needs by submitting appropriate Workfront requests for email messaging, landing pages and marketing automation setup
  • Run regular reports on content in our marketing content management system to ensure meta tags are being populated and content is actively managed
  • Support, and eventually drive, more limited/one-off campaign needs that may include call-down campaigns, direct mail, or special digital media campaigns
  • Move Quickly - change is a constant in this rapidly growing business and you will need to respond to business needs at organizational, department, program and tactical levels
  • Work Autonomously - there is freedom to anticipate needs and help our campaigns team accelerate and optimize its go-to-market velocity
  • Make a Difference - help put our software into the hands of millions more people around the world
  • Required Skills

  • Strong understanding of digital media campaign execution and the basic components required for campaign launch
  • Desire to expand your experience and knowledge set into new digital tactics and expand your skill set into campaign strategy
  • Ability to learn new technologies and processes quickly
  • Experience working with cross-functional and distributed teams
  • Strong interest in analyzing data and reporting on opportunities for optimization
  • Excellent communication and collaborative skills
  • Bachelors degree
  • Preferred Skills:

  • B2B marketing experience strongly preferred
  • Hands-on experience with Workfront, ideal
  • Cybersecurity experience preferred; or related industry
  • 1-5 years of experience executing on marketing campaigns, ideally for a B2B software company
  • Passion for constant improvement and delivering world-class programs, as perceived internally and externally
  • Job Family: Marketing Job ID: R050694

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