SEM Manager (Elmont)
Compensation: $192,290.00 - $192,290.00 /year *
Employment Type: Full-Time
Industry: Non-Executive Management
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All aboard! Leading digital performance marketing agency seeks 'conductor' for major paid search account.
You're the organizer of the group, right? Deciding what time everybody's going to meet, which restaurant you'll all eat at, who's sharing a ride with who. It's a personal quality that has helped you make great strides in your paid search careerand it'll help you take the next step as SEM Manager at our Toronto office.
This role will see you act as the 'conductor' of a major SEM account. You'll be responsible for overseeing team tasks, timelines, and program objectives as you research, implement, manage, and report on enterprise-level paid search campaigns. You'll also communicate progress and performance to key stakeholdersa task that will take exceptional communication skills and red-hot subject matter expertise.
Sound like your kind of gig? Then we want to hear from you!
What You GetThe opportunity to shape the futureyours and oursat a well-established and fast-growing digital performance marketing agency with offices across the US, Canada, and Europe.A role in which you can exhibit your SEM expertise as you influence strategies, optimize campaign performance, and manage large budgets down to the last cent.A recently renovated working environment in Toronto, complete with free parking, collaborative spaces, ping-pong table, treadmill desks, in-building gym, and easy access to public transit (short walk to Leslie Subway Station).Flexible hours, plenty of time off to recharge (20 PTO days!), and free breakfast and snacks every day. Never leave the office hungry again!
What We GetA paid search pro with at least four years' experience (including one year in task/project management), relevant certifications, and strong reporting skills.A math-minded analyst who has worked on large campaigns that encompass thousands of keywords, ad copies, and annual budgets of +$5MM.A tech-savvy 'Geek with Personality' with knowledge of HTML (and other web scripting languages) and front-line experience working with third-party bid management tools such as DoubleClick/Google, Adobe, Kenshoo, and Marin.
What We Want
It's really very simple: we want to know what makes you special. Browse through the accountabilities below then send us an application that showcases your talentand your personalityand shows us how you would thrive in our unique agency environment.
1. SEM Planning & Management - ability to plan specific details for each SEM account, taking into consideration DAC-specific components, such asGoal(s) definition based on client goals and objectives, translation of client goals into SEM goals and tasks, development of performance projections based on goals and budgetDocumentation of SEM account approach and plan, including all relevant tasks and timelinesFollow-up on task management across the team of SEM subject matter expertsResearch performed to gain a better understanding of target audience, brand, category and competitive landscapeKeyword research to generate relevant and comprehensive keyword listsDevelopment of strategically sound SEM account structures based on goals, research and keywordsCreation of ad copy, incorporating brand messaging and promotions, with unique headlines and inclusion of locations, ad extensions as applicableLanding page designation to drive to the most relevant landing pages and optimal user experienceCampaign settings, e.g., end dates, language, geo-targeting, etc. are updated as required and accurate at any given timeKey performance indicators and top-line campaign metrics are trending towards campaign goalsCampaign errors and issues are troubleshot and resolved in a timely manner or escalated as necessary
2. Analysis, recommendations and communication- ability to review and interpret program data, connect to business goals and formulate actionable insights and recommendations and communicate these to both account teams and clients.
3. Optimization - ability to identify areas of opportunity for campaign improvement and testingKeywords and ad performance review, pausing and/or re-allocating budgets accordinglyKeyword expansion, including targeted and/or negative keywords where applicableAd copy refresh where applicableLanding page re-designation where applicableRevised bidding strategy where requiredConsideration of any trends and seasonality observed from campaign historyDevelopment of testing models where applicable, including new/beta SEM productsDocumentation of campaign optimizations performed for each account
4. Budget management - ability to manage pre-determined SEM budgets and minimize variances between actual SEM spend and budgeted SEM spendEnsure budgets are being met on an ongoing basisKnowledge of pre-determined budgets and any seasonality across campaign durationTactics implemented to control SEM spend during campaign duration, e.g., accurate daily budget caps, bidding rules, etc.Documentation of budget changes throughout campaign durationTracking - ability to track campaign performance using Google Analytics or third-party analytics platforms where requiredApplication of tracking tags to SEM campaigns as requiredSet-up of goal conversions in Google Analytics and confirmation of accurate set-up once account has been launched; issue resolution as requiredStrong understanding of measurement and attribution models as it relates to campaign performance* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.
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