Sales Effectiveness Program Manager - (United States) (Russellville)

Employment Type

: Full-Time


: Sales

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DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. In accordance with its Corporate By-Laws, the business and affairs of the Association are managed by a Board of Directors consisting of member company representatives. Daily operations are managed by an Executive Director and operations staff at the direction of the President and Board of Directors. Officers are elected and goals and objectives are determined by member employers at DirectEmployers Associations annual meeting scheduled in the fourth quarter of each year.

Job Description

This Sales Effectiveness Program Manager is responsible for providing leadership, direction, and execution of the strategic sales vision of Cornerstone by creation, development, delivery and evolution of enablement tools, programs and coaching that enhance the frontline execution of sales processes both globally and within the business segments this role supports.

This high-profile position relies on a person's deep understanding of sales processes, sales systems, and innovative enablement solutions. This position is responsible for specialized training for the needs of direct sales reps who are selling into Public Sector accounts in NA including Federal Government, State & Local, Higher Ed, Non Profit and Healthcare and supporting our Global Sales Partners who are in sales and account roles working with our clients and prospects. Enablement will include onboarding, product, sales process, deal strategy, 'Challenger' process, tools etc. This position will report to the Director of Enablement and will align closely with our executive sales leaders and our partner alliances team as well as collaborating with other program managers and teams to design and deliver content. There will be mainly US Travel with a potential for some global travel - roughly 30%

In this role you will...

  • Focus on improving sales productivity by working with leadership to design and deliver field content
  • Manage, develop, design, and deliver specific training including:

    o Sales and engagement processes

    o Business and operating efficiencies

    o Business/Commercial Acumen

    o Market/Competitor Intelligence

    o New Hire Sales Certification support including product knowledge & sales skills

    o Sales tools skills and new sales tools implementation support

    o Effective Renewals and increasing market share across the product range (Cross sell - Upsell)

    1:1 coaching and support for RVP's and sales reps on an ongoing basis on the above topics and any others deemed necessary

    Collaborate with global teammates on the best methods of delivery, priority of projects and schedule for sales enablement initiatives

    Collaborate with Sales Ops and Senior Management on best practices for Renewals, sales processes, and other global initiatives

    Train to improve adoption and data quality of, Apttus (Pricing Tool) and other sales tools

    Training and Knowledge asset management and refresh cycle

    New hire and new sales partner welcome calls and end to end onboarding program management

    Management and joint ownership with line Managers for progress of new hires and scorecards

    Maintain compliance and reporting of curriculums

    Annual Sales Kick Off

    Support Quarterly Business Reviews and Deal Review process

    Other duties or special projects as assigned

    You're got what it takes if you have...

    Bachelor's degree in Business, Communication, Marketing, L&D or related experience

    5+ years successful sales or sales enablement/training responsibility

    Experience with Talent Management or HR Technology a plus

    Excellent team player who can work with virtual and global team members

    Able to adapt and learn quickly in a dynamic environment

    Creative problem-solving skills, work under pressure and meet deadlines

    Self-starter work ethic

    Proficient in MS Office (Word, Excel, PowerPoint)

    Excellent verbal and written communication skills at all levels in the organization

    Experience using CRM tools, comfort with

    Ability to travel up to 30% globally


    Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at


    Associated topics: chief program officer, cpo, manage, manager, management, monitor, product manager, project manager, relationship manager, task

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