Product Marketing Manager, Emerging Markets

CallMiner in Waltham, MA

  • Industry: Advertising/Marketing/Public Relations - Others
  • Type: Full Time
position filled

CallMiner empowers organizations of any size to extract and act on intelligence from customer interactions and feedback, including live and recorded calls, chat, email, social platforms and surveys, for improving customer experience, sales, marketing, compliance, and agent and customer engagement center performance. Highlighted by multiple customer achievement awards, including eight Speech Technology implementation awards in the past six years, CallMiner was named a leader in the industry analyst report Forrester New Wave: AI-Fueled Speech Analytics Solutions, Q2 2018.

At CallMiner, we hire great people and challenge them every day. CallMiner team members are passionate about delivering innovative technology solutions and industry leading customer success. Core to our culture is the power of feedback which we leverage to improve our own organization every day in every way. To hear more about what it's like to work at CallMiner, watch our video at Careers.CallMiner.com.

Position Summary:

CallMiner's AI-enabled Customer Engagement Analytics (speech analytics) is fueling new opportunities in areas such as Robotic Process Automation (RPA) and security. We are looking for a Product Marketing Manager with sales enablement and content creation skills to build awareness in these areas for CallMiner's conversational analytics within new applications and with partners.

The newly created Product Marketing Manager of Emerging Markets will work with the Director of Product and Partner Marketing, to be the voice of the product both internally to all cross-functional groups within CallMiner, and externally to the market and the channel. You will craft messaging and positioning for CallMiner's industry leading customer engagement analytics solutions for RPA, surveillance and fraud prevention.

You will define CallMiner's market opportunity in targeted areas, work with partners to co-market joint solutions and enable sales and channel teams with the information and tools needed to engage new buyers. The selected new team member will work independently and cross-functionally to help deliver supporting collateral that educates the market as well as the CallMiner team.

The successful Emerging Markets Product Marketing Manager will be a proficient producer of engaging content spanning foundational information to thought leadership. This role will also be aware of relevant RPA and Security industry events and trends, maintain the pulse of competitive differentiation and support new opportunities with market research, competitive analysis and product knowledge.

Summary of primary responsibilities:

  • Develop product positioning and messaging that identifies CallMiner conversational value for targeted emerging markets
  • Sales enablement - Communicate the CallMiner value proposition of the products to the sales and channel teams with sales tools that support the selling process of your products
  • Content Deliver thought leadership, product information, cases studies and video for sales enablement, partnership sales and demand generation
  • Product launch Plan and manage the cross-functional implementation of new product introductions both internally and for customers
  • Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition. Proactively identify industry trends that impact the CallMiner direct sales and partner teams.
  • Support channel partners and new sales channels
  • Engage with relevant organizations in the RPA and security markets

Requirements:

  • 5years of B2B, SaaS software product marketing experience
  • Strong content creator
  • Strong written communication and presentation skills
  • Excellent interpersonal skills to work effectively cross-functionally, and ability to manage laterally
  • RPA or security industry experience
  • Bachelor's in business or marketing (MBA considered an asset)

Preferred Assets/Experience:

  • Relevant industry or product experience desired speech or text analytics/technology, AI and machine learning, contact center, analytics or business intelligence, big data, software platforms, APIs, cloud SaaS/PaaS
  • Experience working with channel partners and channel sales teams
  • Experience implementing Challenger Sales/Marketing programs
  • Creative skills - PowerPoint, video, Adobe suite


Job Posted by ApplicantPro


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