Influencer Marketing Manager

Avid Technology in Burlington, MA

  • Type: Full Time
position filled
Influencer Marketing Manager

12-23-2019

Req ID

14058BR

Job Description (Role Profile)

ABOUT AVID
Avid makes technology and collaborative tools so creators can entertain, inform, educate and enlighten the world. Our customers are the visionaries behind the most inspiring feature films, television programs, news broadcasts, televised sporting events, music recording and live concerts.

To learn how Avid powers greater creators or for more information, visit www.avid.com.

JOB SUMMARY
Avid is expanding its Artist Relations and Influencer Marketing programs. This is a rare opportunity to curate and foster an initiative centered around independent creatives in audio and video who have influence over others who aspire to careers in film, television and music creation. This content and messaging created in conjunction with the “influencers” will drive awareness, build our brand, generate demand, evangelize our innovation and build narratives around our products and workflows. This position will report directly to the Senior Director of Artist Relations. RESPONSIBILITIES AND DUTIES

Prospect social media channels for active influencers from the creative audio and video fields
Manage a rotating roster of influencers that will promote Avid’s message in their social media channels
Monitor social feeds of Avid Influencers to ensure a steady cadence of “on message” activity
Collaborate with Avid Evangelists to develop up-to-date materials that educate influencers about Avid products and solutions
Partner with Product Management and Avid’s Web Store team to implement an “Influencer Affiliate Program” to generate promotional discount codes and compensation packages for prolific Influencers that have the ability to convert followers into buyers

Work cross functionally with the Content Marketing, Field Marketing and Creative Services teams to produce videos and coordinate speaking opportunities for the most prominent influencers
Provide additional messaging and content support to Avid’s Social Media team as needed

QUALIFICATIONS & SKILLS

Minimum of 5 years in marketing and/or public relations
Ideal candidate has 5+ years of experience with social media programs
B.S. or B.A. in marketing or degree program with emphasis on audio-visual arts
Excellent relationship building and management skills
Strong, proven ability to work with others, especially across team boundaries
Superior communication skills, both written and verbal
Proven project management and organizational skills
Ability to influence and facilitate results
Familiar with MS Office product suite

Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Work Location

Burlington, MA

Market Title

Influencer Marketing Manager

Job Category

Marketing

Work Country

United States

State/Region

Massachusetts

City

Burlington

Full or Part Time

Full Time

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