Partner Marketing Manager-Launch

Avalara in Seattle, WA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $82,190.00 - 145,000.00
position filled
Avalara is looking for a Partner Marketing Manager whom will be responsible for managing and executing revenue-generating programs with our Launch and Emerging Small Business Technology Partners to drive leads and enhance channel for emerging partnerships.

Responsibilities will include developing go-to-market strategies for assigned partners and executing on all elements of the demand mix, including sales promotions and incentives, webinars, email communications, product updates, partner training programs, and partner loyalty and incentive programs.

Reports to the Senior Manager, Partner Marketing and will work closely with Business Development, Strategic Alliances, Sales, Marketing, Product Management and other internal teams as well as partner marketing contacts.

  • To and Through-partner communications
  • Strategize with partners on best in class activities
  • Leverage corporate marketing
  • Keep abreast of channel/industry news
  • Work with internal teams to identify sales tools and training programs
Execute through-partner demand generation campaigns
Manage partner lead lists
Work with marketing to support partner events
Provide training and support on tools and programs
Establish Partner web links

Programs & Systems
Develop vision for channel content plans
Measure and delivers positive ROI on major program initiatives
Create repeatable, high-value partner enablement tools
Source content for partner newsletter
Oversee partner case studies
Assist with managing partner awards, appreciation, and incentive programs
Utilize partner program tools, such as the Avalara partner portal

Salesforce partner tracking tools management
Knowledge in creative content design and lead generation tools a plus

  • Bachelor's degree in business or a related field, with a background in sales and marketing or account management if not specifically in channel development
  • Excellent oral and written communication skills
  • Excellent time management and interpersonal skills
  • Strong relationship/team building and account management skills
  • Leadership qualities that reflect a self-motivated individual with the ability to work as part of a team
Five years high-tech industry experience with extensive successful experience with software reselling channels and working with reselling partners
Software sales and marketing experience, including ERP, Accounting, CRM, and Software-as-a-Service/Cloud Computing business applications

About Avalara

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.


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