Director, Consumer Insights

ARAMARK in Philadelphia, PA

  • Type: Full Time
position filled
Overview

Aramark (NYSE: ARMK) proudly serves the world’s leading educational institutions, Fortune 500 companies, world champion sports teams, prominent healthcare providers, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 280,000 team members deliver innovative experiences and services in food, facilities management and uniforms to millions of people every day. We strive to create a better world by making a positive impact on people and the planet, including commitments to engage our employees; empower healthy consumers; build local communities; source ethically, inclusively and responsibly; operate efficiently; and reduce waste. Aramark is recognized as aBest Place to Work by the Human Rights Campaign (LGBTQ), DiversityInc, Black Enterprise and the Disability Equality Index. Learn more atwww.aramark.com or connect with us on Facebook and Twitter.

Description

Aramark is seeking a Director, Consumer Insights who will lead the MarketMatch process for Higher Education. The Director will be responsible for all aspects of the project from client interaction/education, developing insights and developing strategies.

Specific Responsibilities

The Director of Consumer Insights will:

  • Lead the MarketMatch process (including client education, conducting focus groups, stakeholder interviews, developing questionnaires, managing vendors, presenting results). MarketMatch creates a 3-5 year dining blueprint that focuses on:
  • Innovative dining transformation
  • Distinctive dining environments and experiences
  • Driving campus satisfaction and increased campus engagement, patronage, and financial return

Reporting Relationships

  • This position will report directly to the Vice President of Consumer Insights.

Qualifications

The ideal candidate will have the following professional experience and skills:

  • A minimum of 10 years in market research, analysis, or field experience.
  • Experience working within cross-function teams in a matrix organization preferred
  • Strong written and presentation skills.
  • Experience working with executive leadership and clients.
  • Understanding consumer research -- insights plan development, questionnaire writing, report development, analyses -- and has the ability to present data in a story-telling fashion
  • Strategic thought leadership that drives outcomes by understanding the “bigger picture” but also has the ability to conduct the research themselves
  • Ability to influence with impact
  • Ability to gain consensus to drive efforts forward effectively and efficiently
  • Strong business judgement, ability to prioritize and act decisively
  • Comfortable working under tight deadlines
  • Excellent organizational and project management skills
  • Collaboration / teamwork skills
  • Strong computer skills in PowerPoint, Word, and Excel with an attention to detail.

It is expected that the successful candidate will have the following personal attributes:

  • A creative problem solver/strategic thinker who works well under pressure and in tight timeline situations
  • A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervisio
  • Continual willingness to learn and adapt
  • A proven track record of working well in a team environment.
  • A strong value system, unquestioned integrity
  • Good listening skills
  • Bachelor’s degree is required, with a Master’s degree preferred from an accredited college or university in business, marketing, consumer research/behavioral psychology or a related field.

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