Marketing Campaign Specialist (Dearborn)

Altair Engineering in Dearborn, MI

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $62,080.00 - 115,990.00
position filled

Altair is looking for a Campaign Specialist for its Solutions Marketing group. As an essential member of the data science marketing team, you are responsible for developing the messaging and positioning for Altairs data preparation technology and associated market solutions.

Responsibilities

  • Plan, set up, and execute global solutions messaging campaigns in accordance with the strategy and objectives of campaign stakeholders (which may include solutions and product marketing, Sales, Product Management
  • Work in partnership with internal stakeholders to leverage personas, customer journeys and data strategies to develop and implement solutions marketing campaigns
  • Gather, document, and help form business requirements, key performance indicators, and other functional and technical requirements
  • Support regional field marketing teams and third parties (as required) throughout the campaign implementation process
  • Interact frequently with stakeholders via phone, email and/or in-personincluding interaction with marketers, analysts, web developers, content and creative designers
  • Manage multiple campaigns simultaneously
  • Some content writing, report analysis and PowerPoint presentation creation
  • Understand measurement methodologies, why they are needed, and when / how to use them
  • Identify process gaps, efficiencies, refinements and establish new processes
  • Requirements

  • Post-secondary degree in a field such as Computer Science, Business Analytics, Engineering Science, Statistics, Math, or equivalent working experience
  • Foundation / understanding of data analytics / data science,
  • Exceptional organizational, presentation, and communication skills both verbal and written
  • Extensive knowledge of Microsoft Office (PowerPoint, Excel, etc.)
  • Critical thinking, strong analytical skills and understanding of campaign development/requirements
  • Logical approach to problem solving
  • Strong project management, multi-tasking and time management skills
  • Nice to have

  • Related work experience in campaign execution and operations, marketing automation, digital communications, or similar
  • Experience creating content such as white papers, use cases, data sheets, video storyboard etc.
  • Marketing automation tool experience
  • Web analytics, web development, development of landing pages etc.
  • Experience in marketing campaign execution, including segmentation and/or list development.
  • Marketing resource management tools (ex: Wrike)
  • Experience with software providers / vendors, especially in the data analytics space
  • Travel ~20%

    About Altair (Nasdaq: ALTR)

    Altair is a global technology company that provides software and cloud solutions in the areas of product development, high performance computing (HPC) and data intelligence. Altair enables organizations across broad industry segments to compete more effectively in a connected world while creating a more sustainable future. To learn more, please visit www.altair.com.


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