Were creating an airline people love. It begins with each Alaska Airlines employee, bringing unique strengths and energy to our work in the air and on the ground. Every day, we go beyond whats expected and reach for the remarkable, together.
Role SummaryThis position leads campaign development and go-to-market planning for major marketing campaigns including (but not limited to), fare sales, product launches, value proposition, major consumer brand partnerships (Disney, Marvel, media/content properties, etc.), competitive defense campaigns and global airline partners for the Alaska Airlines brand.Scope & ComplexityIn this role you will drive the strategy for how we deliver campaigns to our target audience. You should understand and lead with customer and industry insights, be able to develop compelling strategies across the customer journey, build highly innovative campaign plans that deliver on objectives, execute effortlessly, lean into data, and embrace technology. You will need to be a great storyteller, a great influencer, and a great person to work with.A passion for innovative marketing and a love of the Alaska Airlines brand will ensure your success in this role. Key Duties
- Leads cross-functional efforts to drive overall marketing communications strategy (go-to-market) for major marketing campaigns, as well as other critical business initiatives, making data-driven decisions that are based on audience insight and understanding. - Crafts & develops compelling, audience-specific messaging in support of focus business areas and performs deep, data-driven analysis of businesses and business performance to surface actionable insights. - Leads the integrated marketing communications briefings and campaign planning, ensuring alignment across all channels and groups. - Manages the campaign process for key product and audience campaigns from planning to creative briefs through production and approvals. - Owns agency management for business areas and product marketing campaigns, including motivating and compelling the best creative, ensuring projects are delivered on-time and on-budget, and being a generally great client partner who can get the best performance out of our agencies. - Directs cross-channel execution for key campaigns, influencing media planning, creative campaign development, ecommerce initiatives, social, PR and more. Ensures that all campaign elements are synergistic in tone and target. - Partners effectively across internal teams to distill key functionality and benefits into core product marketing messages. - Provides thought-leadership for outside-of-the-box thinking and constantly uncovers new opportunities to achieve business goals. Creates a culture of innovation within the team. - Manages the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders. Communicates marketing plans and strategy to senior leadership.Job-Specific Experience, Education & SkillsRequired - A minimum of 5 years of relevant work experience in marketing. - A Bachelor of Arts or a Bachelor of Science degree, with a focus in business administration, marketing, or a related discipline. - Strong ability to collect and leverage customer insights to inform marketing strategy. - History of teamwork and willingness to roll up ones sleeves to get the job done. - Ability to easily transition from high level strategic thinking to creative and detailed execution. - Excellent critical thinking and problem solving skills. - The ability to influence, as well as superior verbal and written communication skills, including significant experience presenting to senior leadership. - High school diploma or equivalent. - Minimum age of 18. - Must be authorized to work in the U.S.Job-Specific Leadership ExpectationsEmbody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
EQUAL EMPLOYMENT OPPORTUNITY
Horizon Air and Alaska Airlines are equal opportunity employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.Horizon Air and Alaska Airlines will consider for employment qualified applicants with arrest and conviction records in accordance with applicable Federal, State, and local laws.Horizon Air and Alaska Airlines participate in E-Verify, a service of the Department of Homeland Security (DHS) and Social Security Administration (SSA), where required.