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The Marketing Manager II works inconcert with the Associate Marketing Director and brand team to develop andexecute strategic and tactical marketing plans which drive key consumermarketing business initiatives. This person is responsible for managingcross-functional teams in the development of advertising and promotion tacticsand execution. This position requires the individual to foster positive workingrelationships to partner collaboratively with internal and external partners toexecute plans.
Key Responsibilities Include:
Drive and participate in business and marketing plans andprocess. Leverage core marketing capabilities in the creation and refinement ofmarketing plans.
Leaddevelopment and manage execution of DTC tactics to drive brand awareness,disease awareness, acquisition, and conversion initiatives through a variety ofchannels including: CRM, direct marketing, in-office, print, with a strongemphasis in digital communications.
Understandand leverage trends in the marketplace impacting Consumer Marketing using datadriven strategic insights to apply on an on-going basis to the marketing plan.
Utilizevarious research methods (e.g., market surveys, focus groups, consumer interviews)to provide effective brand positioning and key points of differentiation intothe marketplace.
Direct and manage projects including execution ofmarketing plans, initiatives and tasks.Deliver high-quality work productin a timely fashion (meets deadlines). Ensure that regulatory and complianceguidelines arefollowed. Must be adept at navigating the Medical andRegulatory process.
Evaluatethe effectiveness of campaign strategies through campaign measurement andmetrics development to ensure positive return on investment and achievement ofbrand objectives.
Assist in themanagement of the scope, direction, and terms of the agency relationship andaid in oversight of all aspects of agency relations.
Track andmanage the Consumer Marketing Budget while collaborating with the team toutilize resources effectively and efficiently
Exhibits the AbbVie Ways of Working, including All forOne AbbVie and Make Possibilities Real
Bachelor's degree in Marketing or related field equivalent
4-6+ years of relevant work experience in marketing
Prior experience in pharmaceutical or CPG marketing
Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority
Proficiency in core marketing capabilities such as creative development, value proposition, positioning, segmentation, investment optimization, etc.
Excellent project management capabilities, good analytical and conceptual abilities, self-starter mindset, and team orientation
Must have attention to detail, execution, and follow-through
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Experience in pharmaceutical marketing
Product launch experience
Multiple experiences within commercial (Brand, Managed Health Care, Sales)
Experience working with and managing multiple external agencies including advertising, digital, database agencies and internal cross functional partners.
DTC mass media (TV, Print, Web/Digital) experience
CRM experience including Direct mail and e-mail
Understanding of social media platforms and their application
Ability to work with all levels in a highly matrixed organization.
Ability to influence senior management
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