Manager, Marketing Analytics - Immunology (Algonquin)

AbbVie in Algonquin, IL

  • Type: Full Time
  • $62,380.00 - 99,960.00
position filled
The Manager, Marketing Analytics is to provide analytic leadership and integrate marketing and sales information to:
  • Strengthen the Brand and Sales teams understanding of marketplace performance and opportunities through tracking and analysis of physician, account and competitive data at a national and sub-national level
  • Partner with Brand and Sales Leadership to align Marketing strategies and key priorities to marketing and sales force execution
  • Support current and future Immunology portfolio and identify launch and competitive defense opportunities
  • Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication

Key AbbVie Responsibilities:
  • Conduct national and sub-national analysis and report key insights to stakeholders that include Sr. Leadership, Marketing and Sales Leadership.
  • Solid understanding of various data sets leveraged by Sales and Marketing organizations
  • Identify and address key business issues relative to product performance ensuring that multiple stakeholder perspective is considered, and integrate all available information specific to the issue
  • Effectively communicate results of complex analytical models and influence action to improve brand performance
  • Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
  • Partner with MABI colleagues to elevate the use of analytic modeling methods to further optimize Sales and Marketing execution

Position will be filled as a grade 17 or 18, depending on candidate experience.

Basic:

  • Bachelor's Degree required, with a concentration in marketing/sales/quantitative analysis preferred.
  • This position requires 4-6 years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies, and 6-8 years of professional experience. It also requires strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
  • Demonstrates strong project management skills and ability to multi-task.
  • Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.
  • Command of the following software programs (PowerPoint, Excel, Access). Experience with SAS/SPSS preferred.


Preferred:

  • Bachelor's Degree required; degree in Business Administration, Statistics, Economics or similar preferred.
  • Master's Degree preferred.
  • Previous Pharmaceutical experience preferred.


Key AbbVie Competencies:

  • Strong communication, presentation and inter-personal skills.
  • Strong planning and organization skills.
  • Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
  • Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, MABI).

Associated topics: advertising, advertising promoting, brand ambassador, brand manager, direct, marketing, marketing specialist, product development, product manager, product marketing

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