Manager Primary Market Research (Hayward)

Abbott in Hayward, CA

  • Industry: Advertising/Marketing/Public Relations - Marketer/Market Researcher/Data Analyst
  • Type: Full Time
  • $101,490.00 - 197,100.00
position filled
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 103,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Purpose of role:

Manage primary research and secondary analytics to guide business decisions geared towards the launch of novel Abbott Diabetes Care products.

Main Responsibilities:

Proactively identify knowledge gaps in context of current business needs, recommending and aligning management to closing these knowledge gaps.

Align and execute learning plans in partnership with multi-functional teams:

Works collaboratively with internal partners to ensure business issues are translated into specific research questions with clear business impact.

Identifies research design and/or secondary data analysis that is appropriate to address business issue; interpret research findings and synthesize into actionable business insights and recommendations.

Assess vendor research designs to ensure answer core business questions and maximize value.

Distills data from primary and secondary information sources to drive business decisions.

Articulate market dynamics and performance, customer needs attitudes and behavior around assigned brands and categories.

Demonstrates agility in managing multiple priorities and projects in a complex environment.

Manages relevant IT tools as required, managing data uploads, accessibility, training, communication and general support.

Guide and develop Sr. Analyst(s), Market Research role.

Travel at approximately 25%.

Experience/Background:

Minimum 5 years demonstrated examples of personal leadership leveraging consumer insights/research to develop story for ADC.

Strong influencing skills, and ability to work effectively with all levels of business team management.

Ability to coach others and build organizational talent relative to market research and strategic thought.

Working knowledge of technical market research skills, and having.

Proven ability to integrate data from different data sources to provide clarity and direction to multi-functional team.

Experience in brand building (positioning, architecture development), innovation and commercial execution.

Excellent written and communication skills.

Education:

BS, MS, of PhD in scientific discipline. Masters degree and above is preferred. Minimum 7 years of experience in a relevant industrial or academic setting.


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